How to Create a Multilingual E-commerce Website?

Written by:Maya Desouky
Multilingual-E-commerce-Website

A multilingual e-commerce site is an online store that is available in multiple languages. This can be beneficial for companies because it allows them to reach a wider audience, as many people are more likely to purchase from a website that speaks their language.

The benefits of having a multilingual e-commerce website:

With more people looking for products online, you have a great opportunity if you create a multilingual copy of your online store.

Here are some benefits you can get:

  • Wider reach: You can sell to customers from all over the world, regardless of their location or language.
  • Improved SEO: By translating your content into different languages, you can improve your website’s ranking in search engine results pages (SERPs) for those languages.
  • Greater customer satisfaction: Customers are more likely to buy from websites that offer content in their native language.
  • Increased sales: A multilingual website can help you boost your sales and revenue.

How to create a multilingual e-commerce website?

multilingual-e-commerce-website.

Creating a multilingual e-commerce website is not as difficult as it may seem. There are many tools and resources available that can help you with the process.

There are a few steps you need to follow in order to make your website multilingual.

Step 1: Write Guidelines for your translation

You need to prepare guides for the language service provider you will hire for this project.

having clear instructions from the get-go can help you speed up the process and save translation costs by avoiding the multi-revision steps.

Your translation guidelines can include things such as:

  • The target audience for your website.
  • The overall tone and style of the site.
  • Any industry-specific terms or jargon that should be used
  • How do you want your brand to be portrayed?
  • Any images or graphics that need to be translated along with the text.

Step 2: Find a reputable language service provider

Creating a multilingual website for your e-commerce business is not a one-off project.

You may work with the language service provider for years to come as you update the website by adding or removing products.

So, ensure you work with a professional language service provider. Here is a checklist you can use to vet them:

  • How many years have they been in business?
  • Do they have any industry-specific certifications?
  • How large is their team of translators?
  • What processes do they have in place to ensure quality control?
  • Can they provide you with some customer references?

Step 3: Think about multilingual SEO

Many companies skip this step when they create multilingual websites.

But is it such a crucial step.

Creating a multilingual e-commerce website is not enough to attract organic traffic. You need to ensure your multilingual website appears in the local search results.

Here is how you can do it:

  • Perform keyword research in each target language.
  • Optimize your website’s metadata for each target language.
  • Translate and optimize your website’s content for each target language.
  • Create landing pages for each target language.
  • Monitor your multilingual SEO efforts regularly and make adjustments as needed.

But you may be asking “Can I use Google Translate on my website?”

Yes, you can. But we don’t recommend it.

The biggest issue with using Google Translate is that it’s not very accurate. Sure, it has gotten better over the years. But there are still many errors that can slip through.

And even a small mistake in your website’s content could ruin the reputation of the company and cost the business dearly.

It’s just not worth the risk!

Hire a professional language service provider to translate your website instead. They have the experience and expertise to ensure all your content is translated accurately.

Frequently Asked Questions about “How to Create a Multilingual E-commerce Website?”

Multi-language support of eCommerce is the ability of an online store to display its content in multiple languages. This allows businesses to reach a wider audience of potential customers and increase sales.

There are many benefits to offering multi-language support for eCommerce stores. These include:

  • Increased global reach: By translating your website into multiple languages, you can make it accessible to customers all over the world. This can lead to increased sales and revenue.
  • Improved brand reputation: Offering multi-language support shows that you are committed to providing a good customer experience for everyone. This can improve your brand reputation and make customers more likely to do business with you.
  • Increased customer engagement: When customers can shop in their native language, they are more likely to feel comfortable and engaged with your website. This can lead to longer browsing times, more pages visited, and higher conversion rates.

There are a few different ways to implement multi-language support for eCommerce stores. One option is to use a translation plugin or service. This will automatically translate your website’s content into the desired languages. Another option is to manually translate your website’s content. This is more time-consuming, but it gives you more control over the translation process.

Yes, a website can be bilingual. In fact, many websites are bilingual, or even multilingual, in order to reach a wider audience. There are a few different ways to create a bilingual website. One way is to create two separate websites, one in each language. This can be time-consuming and expensive, but it gives you complete control over the content and design of each website. Another way to create a bilingual website is to use a translation plugin or service. This can be a more affordable option, and it can make it easier to update your website with new content in multiple languages.

No matter which method you choose, it’s important to make sure that your bilingual website is well-designed and easy to use. Visitors should be able to easily switch between languages, and the content should be translated accurately and professionally. By creating a bilingual website, you can reach a wider audience and grow your business internationally.

The three languages used to create fully formed and interactive web pages are HTML, CSS, and JavaScript.

  • HTML (HyperText Markup Language) is the foundation of all web pages. It is used to define the structure of a web page, including the headings, paragraphs, images, and lists.
  • CSS (Cascading Style Sheets) is used to control the appearance of a web page, including the colors, fonts, and layouts.
  • JavaScript is a scripting language that is used to add interactivity to web pages, such as clickable buttons, dropdown menus, and animated images.

These three languages work together to create fully formed and interactive web pages that users can enjoy.

Conclusion

Creating a multilingual e-commerce website is not as difficult as it may seem. By following the steps outlined in this article, you can have your site up and running in no time.

Just remember to write clear guidelines for your language service provider, find a reputable one, and think about SEO from the start. Doing so will help you attract organic traffic and boost sales.

Maya is the Customer Success Manager at AfricaLocalize. She is a polyglot in the making as she speaks 3 languages (Arabic, English, and French) and currently is learning her fourth language (Japanese). She likes to read fiction books and has two black cats “Lucifer and Misty”.